Showing posts with label business development. Show all posts
Showing posts with label business development. Show all posts

The third most important skill in business (Part 1)


A few weeks ago I identified the most important skill in business as the ability to read.
The second most important is the ability to count (work in numbers).
I've also talked about this before. Now, what is the third? It's the ability to sell! This is a huge topic and one of my favorites: Every entrepreneur must be a good salesperson.
You must never stop selling, even if you're the richest man in the world.

I remember listening to Bill Gates one day talking passionately about one of the products from Microsoft. I thought to myself, "Wow, he is the
the richest man in the world, but he’s still interested in selling his products!"
And it's not just Bill Gates.

__Every great entrepreneur has this skill: the ability to sell.
Let's talk. First things first:
When I was about eight years old, my mother gave me a packet of sweets to take to school. I sold the sweets one by one over the lunch break!

After that, I bought my own sweets and sold them to my friends using my profits. Before long I had a little business. But it almost became a disaster when I took to the streets and got lost, whilst trying to sell my sweets.
Then my mother intervened! She stopped me selling sweets on the street and channeled my energy into more creative things, and helped me sell them from her shop. She did not kill my entrepreneurial zeal.
There are a lot of people who dream of getting into business, but they think it’s beneath them to be seen trying to sell something.

__Never look down on a street vendor, because from their ranks will come more great entrepreneurs than from most business schools!
Whatever it is you're trying to do, whether it's a product or a service, you must know how to sell.
There are millions of people who work for organizations, even in very senior management positions, who could not even sell an alcoholic
beverage to an alcoholic.

This is bad. There’s an old adage amongst military planners which says, "A battle plan is only as good as your first contact with the enemy." In business we say,
"A business plan is only as good as your ability to sell to a customer."
The ability to sell is a skill you need, beyond selling something to a customer. It includes "making a proper pitch" to investors and bankers. It also includes "selling your vision" to potential and current employers, and partners.

__It's all about the ability to sell!
I want you to become conscious about what it really takes to sell something.
Once you become conscious of selling at its most basic level, you
can move on to things like marketing. Let me close by saying this: Some of the greatest salespeople I've ever known are Americans.

I have such admiration for the practice of sales and marketing in the United States.
Imagine for a moment the guy who invented Coca-Cola...
How on earth did he persuade people they could overcome thirst by drinking a "black" liquid?!
I imagine people would have recoiled at the idea of drinking something that looked dirty, and there were no fridges in those
days.

From now on, I want you to think consciously about how a product or service is being sold!
One last thing: It doesn’t matter how good you are in sales, if the product or service is bad, you will not last.

Let's talk about how you can become the greatest salesperson, even to the point of selling ice to Eskimos!
business price
business and price

The must Do for all Successful Entrepreneurs -Best Entrepreneurs and Business Leaders tips

Best Entrepreneurs and Business Leaders tips


The must Do for all Successful Entrepreneurs -Best Entrepreneurs and Business Leaders tips
The must Do for all Successful Entrepreneurs -Best Entrepreneurs and Business Leaders tips

Dreaming with your eyes wide open and having the courage to take appropriate action would be my one line definition of an Entrepreneur.

I find very interesting the way that entrepreneurs take sweet risks and when something is not very well they keep going on or try to find a solution.

An important part of being an entrepreneur is be open minded and try to be competitive with yourself.

Apparently, entrepreneurship is purely a field of practical intentions which are variably controlled by these factors:

  • Behavioral attitudes: how a person perceives and feels about a particular behavior. For example, for a person who really enjoys taking exercise, this would contributes to their intention to take exercise. If they don’t like exercise, their intention could be the opposite.
  • Subjective norms: These are the perceived social pressure to perform the behavior. Social pressure, both positive and negative, can come from family, friends and other significant people around us (work colleagues, professionals). For example, a doctor may influence a person to take exercise just as it could be if one hanged around with entrepreneurship enthusiasts

Perceived behavioral controlThe extent to which a person feels capable and confident in their ability to perform thedesired behavior will play a role in their intentions and their behavioral outcomes... Having a sense of control contributes positively to developing the wheel power to take exercise and in turn lead to that behavior being carried out.

Attitude towards starting up a business (the ‘behavior’), how encouraging or retrogressive the individual is about being an entrepreneur.
Attitudes toward subjective norms, i.e. the perceived social pressure on someone to become an entrepreneur

Perceived behavioral control, this covers both the perceived ease or difficulty of becoming an entrepreneur (perceived self-efficacy) and the perceived ability to control the process.

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